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Essay text:
In 1992 GM chalked up the largest annual loss in US corporate history, around $4.5 billion.
Part of the solution to GM's problem was to make better cars and make them more efficiently.
That still left the issue of how cars were sold. End-of-the year rebates, cash-back, and dealer discounts were hard to control. Car buyers began to expect these incentives, so they waited and by waiting forced manufacturers to offer them earlier in the year.
The GM Card
In September 1992, GM teamed up with Household Bank, a major issuer of co-branded credit cards, to launch the GM Card under the MasterCard umbrella...
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