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General Motors In China

General Motors In China

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Title: General Motors In China

Essay Details:

Subject: Business

Author: Alice B

Date: January 28, 2014

Level: University

Grade: A

Length: 2 / 457

Essay text:

Through numerous joint ventures with local manufacturers, GM has established significant capabilities, both in production and sales. To maintain and expand upon its current position in China, GM should broaden its product lineup to target three key consumer groups: middle class car buyers, the luxury consumer, and purchasers of light and medium duty commercial vehicles. The rise of the middle class in China is expected to fuel the rapid growth of the Chinese automobile market, making this population especially important for GM. To encourage these potential customers to buy from GM and promote lock in, GM must also adequately provide two key complementary goods, automotive services and driver education...

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