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(Gale 2004). Wal-Mart Stores is considered as a general merchandise store that offers the customers different products at discount prices. Wal-Mart's pricing strategies have a dominating effect in the retail industry because they control the market with their discounted prices that they have that are below their competitors prices. With this strategy, they control the market segment with their free pricing power but also taking in consideration of the customer's wants, needs, and what they are willing to pay for on their particular products. Wal-Mart's pricing strategies go by the way other discount stores price their products...
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