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Essay Details:
Essay text:
The current situation is similar. General Foods needs to develop a method of evaluating projects that takes into consideration the potential limitation of resources, now and in the future, and generate the highest ROE for equity investors. Neither the incremental analysis nor the fully allocated analysis presented in the case is quite the optimal method. An alternative method that combines the attractive elements of both would give us a more optimal solution, and would probably satisfy the proponents of both.
Company Discussion
General Foods has been steady growing over the last ten years. The average sales growth is 5...
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Common topics in this essay:
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- super project
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