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Essay Details:
Essay text:
In order to remain successful the Chief Executive Officer, Don Ruiz, and the Executive Board believe that in order to obtain the capital needed for development, advertising, and marketing, they will need to go public. They feel the time is right go public within the next 36 months and their goal is to continue to grow at 40% per year.
Situation Analysis
Issue and Opportunity Identification
The decision to go public has created many opportunities for Gene One, including increased brand recognition and market potential, increased capital for cutting-edge research and development, the potential to reward loyal employees and executives for their commitment to the company, and the ability to grow into a bio-tech industry leader...
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Common topics in this essay:
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