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The first studies were conducted in the US in the early 1970s when male managers at nine insurance companies were asked to characterise ?women in general', ?men in general' and ?successful managers'. Successful managers were overwhelmingly identified exclusively with male traits. Many similar studies have been carried out since that time and all have demonstrated that the successful managerial stereotype remains male.
Women managers' perceptions of the successful manager are only slightly less conclusive. Unlike the women managers in the 1970s and 1980s not all female managers today sextype the successful manager as male; however, no one, male or female, ever identifies the successful manager as feminine...
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