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Within eight years of foundation, GeneOne had grown into a $400 million company. Chief Executive Officer, Don Ruiz, bolstered by growing interest on Wall Street combined with leadership changes favorable to biotechnology, developed ideas to work towards a conservative forward thinking growth target of 40%. With Board and investment community support, a clear strategy was developed for a 36 month deadline. CEO Ruiz believes that IPO capital will enable GeneOne to develop new products with support advertisement and marketing. To remain aggressive in a growing biotechnology market, GeneOne leadership and its support organization desires to show that a fledgling company can become a global competitor...
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