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GO’s Board of Directors and its CEO have established three main goals (a) make the company competitive by enabling it to keep pace with demand, (b) realize annual growth of 40%, and (c) go public within three years. GO will have to overcome a number of obstacles to accomplish these goals, not the least of which is internal resistance to these initiatives. Gene One’s CEO, Don Ruiz, although a creative young entrepreneur, is inexperienced in many of the areas which need addressing. However, he is intelligent enough to realize the areas in which he needs training and assistance. GO’s mission to become a public company within three years should be attainable with a feasible strategy and determination...
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