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The CEO and Executive Board of Gene One are implementing the strategy to become a public company in order to gain access to the much needed capital for new product development and marketing. This strategy is based on the realization that the company must take advantage of the growing interest in biotechnology in order to survive economically and become a leader in the industry.
The primary challenges for Gene One in the scenario include the experience level and leadership capabilities of the senior leadership team regarding IPOs and the communication plan that will be used to convey this new strategy to the employee population...
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Common topics in this essay:
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