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The time seems right, but the Gene One will face numerous issues when trying to go public. Gene One will need new development, advertisement, join partnership and marketing to get IPO capital. If Gene One wants to go public they might want to look at benchmarking companies and how they prepare to go public and handling similar issues when going public. First Gene One must identify the major issues their going to face trying to go public, how they're going to response to the issues and the outcome they might have. Gene One is under a tremendous amount of pressure to push the company public. If the CEO Don Ruiz and the board want to push for an IPO, they might want to consider benchmarking after companies with similar issue in Gene One...
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