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Essay Details:
Essay text:
It is a new product with an unfamiliar concept; therefore the advertising campaign is key to the success of the Gel Cell.
This part of the plan is the creative brief. The extensive advertising campaign will include these markets:
1. Senior citizens
2. Youth age 6-17
3. People in an emergency
The forms of media used to advertise the Gel Cell are:
1. Television
2. Newspapers
3. Radio
4. Magazines
5. Internet
6. Cinema
7. Outdoor advertising
8. Transit advertising
Campaign 1: "Have you got your Gel?"
Target: Youth age 6-17, parents, people in an emergency
Youth are the perfect target for the Gel Cell...
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Common topics in this essay:
- Compare- cell phones/home phones
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