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Ge S Growth Strategy The Immelt Initiative

GE's Growth Strategy: The Immelt Initiative

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Title: GE's Growth Strategy: The Immelt Initiative

Essay Details:

Subject: Business

Author: Matthew M

Date: April 19, 2014

Level: University

Grade: C

Length: 2 / 314

Essay text:

Growth ? ? Immelt, after seeing his company's earnings follow the unfavorable trends post 09-11, truly entered the CEO position during a time of global economic transition. The entire world (not just the business world) was experiencing a shift in thinking towards personal responsibility. More importantly, the people had finally caught up with the practices, and companies could no longer get ahead by having a lean process, or by understanding how to manufacture more effectively than their competition. Immelt has recognized that in order to succeed in today's environment, you need to understand what your customers need and where those products will be most successful in both new and existing markets...

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