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Essay text:
Is GCMMF taking what it may think is the easy way out? Can it stay in its core business and make a difference to the milk sector in India (and yet be successful commercially)?
1. What are the salient changes in the external environment of GCMMF? Are they posing constraints to GCMMF? What are they?
1 . Competition
GCMMF diversified since it’s inception to a great extend and has top market share in most of it’s products. They are forced to compete with FMCG giants and small players at the same time for different products.
In the Liquid milk market, lot of emerging private diaries and contractors are bringing in competition especially with the festival season sales to the sweets makers who are not brand concerned...
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