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From there orders for Gatorade started coming in from other college football teams and now Gatorade is one of the most widely used sports drinks in the world.
Gatorade is owned by PepsiCo and is produced in the same facility as the many other beverages sold by Pepsi. A huge part of the success of Gatorade in today's market is promotion. Gatorade uses endorsements by stars in many sports from soccer to race car driving to promote their product. Another huge factor in Gatorade's success is PepsiCo's channel control and support.
2. Image
Positioning a product is a manufactures attempt to have consumers perceive their product in a particular way, relative to competitive products (Rosenbloom, B, 2004))...
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Common topics in this essay:
- Gatorade Intro
- Channel Distribution
- Development Of Channel Relations For Distribution Of Mutual Fund
- Distribution And Channel Strategy
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- Gatorade Advertisement Evaluation
- Gatorade Marketing mangament
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