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Intersect Investment is a company which was not exempt of this situation and leaders of the company had to take action on how to recover the lost trust from base customers and have a profitable company in the market. Frank Jeffers, CEO of Intersect Investment, developed a new company vision which was not supported by all staff members as the companies’ organizational culture was not faced on the customer needs. The new vision required a change to focus on the customer and not the sale numbers, situation which cause some employees to show resistance to the change. The Executive Vice President of Marketing and Sales was not supportive on the new philosophy, so CEO using his legitimate power had to let go the manager from the company...
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