Gap HBS Case

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Title: Gap HBS Case

Essay Details:

Subject: Business

Author: Daniel Y

Date: April 14, 2017

Level: University

Grade: A

Length: 11 / 3043

Essay text:

This only sentence could explain why Gap Inc. has been so successful as a Market Driving Company: as being a pioneer in the casual ware industry, they managed through decades to teach customers theirs needs and to create a high brand value. The question that remains is now to find how Gap managed to reach such a point in the market. Here are the facts that can explain this major success: - The growth during this period of time is a direct result of meeting a niche in the clothing market and being a pioneer in this niche. Indeed, as an innovator in the apparel industry, Gap Inc. managed to "help buyers learn what they want" (Kellogg on Marketing-Chapter 5)...

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