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The decline in sales and profits prompted the company to move towards a customer-relationship management system. The intention of this change was to improve the current relationship with their clients. This sales area would now function as a team focusing on servicing the customer unlike in the past when a single salesperson was responsible. The perspective was that customer satisfaction would increase. During the decision making, Riordan Manufacturing lost focus on who is the backbone of its organization. The employees are the ones that have enabled the company to succeed. The company recently administered a customer service survey and it was determined that overall job satisfaction was low compared to previous years and there has been an increase in voluntary terminations...
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Common topics in this essay:
- Business Legal Issues - Riordan
- GAP ANALYSIS: RIORDAN MANUFACTURING
- Gap Analysis: Riordan Manufacturing
- Gap Analysis: Riordan Manufacturing
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- MBA-530 Gap Analysis: Riordan Manufacturing
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- Gap Analysis: Riordan Manufacturing
- Gap Analysis: Riordan Manufacturing
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- RIORDAN MANUFACTURING ANALYSIS
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