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Gap Analysis Intersect Investments 2

Gap Analysis Intersect Investments

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Title: Gap Analysis Intersect Investments

Essay Details:

Subject: Business

Author: Robert G

Date: October 28, 2015

Level: University

Grade: A

Length: 10 / 2758

Essay text:

Success requires the ability to change tactics by offering new products and services. Intersect Investment Services (IIS) has struggled to survive over the last four years and despite the struggle, IIS has been resistant to change. One year ago, Frank Jeffers, IIS CEO decided that a change in the paradigm was required. He identified a new vision for IIS. The vision was based on the customer intimacy model which states “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer” (University of Phoenix, n...

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