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Unfortunately, Intersect Investment Company has not been exempt. In an attempt to turn things around and regain its footing in the industry, Intersect CEO, Frank Jeffers, has come up with an exciting new plan to galvanize growth in the organization. This new plan will involve revolutionary organizational changes, and a much needed overhaul of the company’s brand image, helping to establish long-term customer relationships and trust on Wall Street. In order to move the company along this path, a Gap Analysis has been performed which will identify the issues and opportunities that have arisen as a result of the current crisis, the ethical dilemmas that stakeholders are confronted with, and where the company sees itself in the future...
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