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Essay text:
This paper will address the need for GC to create an effective long-term company goal, while maintaining a productive line of communication with employees and stockholders.
Situation Analysis
Issue and Opportunity Identification
There are multiple obstacles that GC faces in this scenario. The first obstacle is the major concern of falling stock prices. History of stock pricing for GC was $28 three years ago, down to a current $11 holding over a 50% depreciation value. Stockholders and the Board of Directors will be following this closely and will want to see immediate resolution. The second obstacle is the stiff competition that GC is facing...
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