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Local companies as well as international companies are all competing for the same business and GC is being forced to make some changes by marketing internationally. As a result of this win-lose situation, drastic cost cutting and layoffs are going to take effect. “The main characteristic of competitive conflicts is that the participants have a win-lose orientation. This is the belief that the conflicting parties are drawing from a fixed pie, the more one party receives, the less the other party receives” (McShane & Von Glinow, 2003, p. 394). In the past three years, stock price has dropped more than 50%...
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