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A two-fold plan has been initiated to increase sales and profits.
The company grapevine and the media’s involvement obscured the communication of Global Communications plans to the organization which caused major concerns with the stakeholders. “The Communication process involves forming encoding and transmitting the intended message to a receiver who then decodes the message and provides feedback to the sender. Effective communication occurs when the sender’s thoughts are transmitted and understood by the intended receiver (McShane& Glinow, 2005).
This analysis will discuss the issues and opportunities which confront the company and the ethical dilemmas that have surfaced from the senior leadership team plans and the lack of communication...
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