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Essay text:
On the one hand companies can now project business opportunities years out. On the other hand their competitors are able to create plans to take that business away. The major defense against this has often been to cut costs. The Global Communications scenario presents exactly that problem.
Situation Analysis
Issue and Opportunity Identification
In order to increase their market share and deal with falling share prices Global Communications' management team has developed a complex business plan to increase growth. Additionally the senior management has created a plan to cut expenses and increase profitability...
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