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Gallo's white rice volume accounted for 17.3% of Italy's white rice volume. Gallo's Blond line volume share in Italy was 35.4%. Their super-premium line was 1.2% volume. Gallo was carried in grocery stores that accounted for 80% of all grocery sales in Italy. These stores generally stocked 5 Gallo products (2 whites, 3 parabo
Preve was concerned that he may begin to lose market share in the paraboiled rice segment. Retail trade margins on Gallo's blond line were around 1% and around 7% on the competitor Flora's paraboiled lines. He was concerned that chains would develop their own rice lines to improve their bottom lines...
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