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Essay Details:
Essay text:
International Marketing Strategies
xii. Implementation Plan, Timeline & Budgeting
xiii. Financial Analysis
xiv. Evaluation & Control
xv. Appendices & References
Executive Summary:
i. Company Product and Brand Analysis:
Living in a world that has become governed mostly by materialism, humans have sought by all means to distinguish themselves through uniqueness and exclusivity from their counterparts. This in effect, has given rise to a vast array of unique products which symbolize status and prestige such as Ferrari’s in automobiles and Rolex’s in hand watches. The array of products has extended into the household specifically into the field of furniture where many companies have sought to label themselves as high-end products but would eventually fail; Misbah House would NOT fall into this category...
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