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Marketing, in addition, is also about wants and demands. Wants are shaped by culture and personality. Demands are wants that are backed by purchasing power. As a marketer responsibility is formed to provide a combination of products, services, information, or experience to satisfy these needs, wants, and demands. Customers form expectations about the value of products and services that are offered. (Armstrong, Kottler, 2005. Page 6-9)
Customer relationship management is important to build and maintain profitable customer relationships and deliver superior customer value and satisfaction. Building a proper relationship requires acquiring, maintaining, and increasing customers...
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Common topics in this essay:
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- customer lifetime value analysis
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- Internships: An Opportunity of a Lifetime
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- A lifetime experience
- Mistakes That Should Not Last A Lifetime
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