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They help an organization and its public become accustomed and adapt to each other (U.S. DOL, 2005).
Public relations specialists handle organizational functions such as media, publicity, employee relations, investor relations, community relations, consumer relations and government affairs. However, public relations are not only about telling the organization's side of the story. A very important part of the job is to understand the feelings and worries of consumers, employees, and other groups. To get better communication, public relations specialists create and preserve cooperative relationships with representatives of community, consumer, employee, and public interest groups, and with representatives from magazines and newspapers as well as broadcast journalism (U...
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