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Essay text:
Public relations practitioners communicate with all relevant internal and external publics to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics." (Baskin and Aronoff, 1992)
This paper examines some of the similarities and differences that exist between two organizational functions, publicity and marketing communications and two societal functions of public relations, community relations and social responsibility...
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