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“While fresh thinking and new approaches are required now more than ever, much of what has already been learned about successful management practices remains relevant, useful, and adaptable, with fresh thinking, to the 21st-century business environment,” (Bateman & Snell, 2007, pg. 52). Within the airline industry, this is no different and looking at Alaska Airlines can provide a useful example of how to thrive, and fly high, with competent management in control.
Planning
Planning is, “the management function of systematically making decisions about the goals and activities that an individual, a group, a work unit, or the overall organization will pursue,” (Bateman & Snell, 2007, pg...
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