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Planning includes both the broadest view of the organization, e.g., its mission, and the narrowest, e.g., a tactic for accomplishing a specific goal.”(Erven, 1999) Working for a medical nutrition business we participate in planning processes everyday. The company is always trying to develop better tasting nutritional product. This process takes a lot of planning from the development stage, to ordering ingredients, develop packaging and setting up taste panels to ensure that the product will sell. Plus we also need to keep up with our competitors. We always begin our planning process with a kick off meeting to try to get everyone excited about the new product launch...
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