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They must be able to plan, organize, lead and control their employees. This is known as the management process.
First, a manager must be able to plan. A plan is defined as knowing the goals of the company and deciding what action to take to obtain these goals. The managers at SBC plan rigorously to remain the worlds largest telecommunications company. They come up with several plans of action each month. They are constantly coming up with new bundle package plans to beat the competitor's prices. The bundle packages are geared towards the customers need for long distance, DSL, or other local services and features...
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