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Essay text:
Strategic planning is the process by which the organization's strategies are determined. In the process, three basic questions are answered:
1. Where are we now?
2. Where do we want to be?
3. How do we get there?
The "where are we now?" question is answered through the first three steps of the strategy formulation process:
(1) Perform internal and external environmental analyses,
(2) Review vision, mission and objectives, and
(3) Determine SWOT: Strengths, Weaknesses, Opportunities and Threats.
SWOT analysis requires managers to be honest, self-disciplined and thorough. Going on to strategy choices without a comprehensive SWOT analysis is risky...
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