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Essay text:
The product is successful in its current market because of the demanding nature of its customers despite being more costly than mass market pet food. The product is known to give dogs a smoother, glossy coat. In the dog food market, this product is very unique.
Environment
The dog food market is enormous ? a $5.6 Billion dollar market. However, this is a mass market, and the receptiveness of this market to a very different type of dog food is not at all clear. It appears that most people buy their dog food rather oblivious to its real quality or who actually manufacturers, or even what it actually is...
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