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Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal." The campaign uses the animals that are featured on the tails of the airline's airplanes, such as rabbits and foxes. By catching customer's attention with talking animals and their tag line, Frontier Airlines is now a very recognizable airline.
Frontier Airlines Rebranding Campaign
Frontier Airlines realized that after 10 years of operation it was time for a new image. Baseline studies indicated that the people in Denver, the airlines home base was not aware of the airlines. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal" in television, print and radio advertising...
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