Frito-Lays Dips

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Title: Frito-Lays Dips

Essay Details:

Subject: Business

Author: Robin W

Date: August 12, 2015

Level: University

Grade: A

Length: 9 / 2450

Essay text:

The other 45% of the sales by supermarkets is considered to be shelf stable goods and these are typically sold for an average price of $0.09 to $0.20/oz. The major producers of these products are Frito-Lay and also some regional chip manufacturers. Sour cream-based dips are the most popular flavor, and it accounts for about half of all total dip sales in the US. But the wholesale price of these products is only $0.09/oz. The second most popular segment of the market, the cheese-based dips, are taking up about 25 percent of the total market. While cream cheese-based dips are the third most popular and they take up about 15 percent of the total sales...

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