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The company has a national reputation for being a quality salty food manufacturer. Strong channels of distribution exist for the brand as well. Physical assets of the brand include distribution centers and the trucking fleet. This brand channel also has very powerful capabilities; new products of similar distribution type can be placed in both mom and pop shops and supermarkets across the nation with ease.
Other market factors to asses while looking at the best market for the new French Onion dip product include industry size, growth potential, and profit levels.
The overall market size for chip dip is potentially very large...
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Common topics in this essay:
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