Frito-Lay Dips

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Title: Frito-Lay Dips

Essay Details:

Subject: Business

Author:

Date: August 30, 2015

Level: University

Grade: A

Length: 4 / 1118

Essay text:

The Dip Mixes segment accounted for the remaining 1/3 or $206.66 million. 55% of Prepared Dips sold in supermarkets require refrigeration. Frito-Lay, Inc is the nationally recognized leader in the manufacture and marketing of within salty snack food segment of snack food market. The first two dips introduced by Frito-Lay were Jalapeno Bean Dip and Enchilada Bean Dip in the 1950s. In 1978 Picante Sauce Dip was introduced. These three dips were the only Frito-Lay dips sold until 1983. Between 1981-1985 Frito-Lay’s Mexican dip sales were consistent but there was a slow growth in these years. Cheese dips represented a huge success...

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