Frito Lay

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Title: Frito Lay

Essay Details:

Subject: Business

Author: Kristine B

Date: August 25, 2013

Level: University

Grade: A

Length: 2 / 583

Essay text:

Furthermore, expense budgets would need special consideration. More aggressive marketing would require higher marketing investment or at least a reallocation of funds, while at the same time to gross margin and profit contribution of dips would have to be preserved. If we choose the segment Chip Dip, in one view we can capitalize on its foothold in the chip dip market and attempt to expand the market and build market share. But there are several arguments of this view. First research indicated that only 20 percent of chips were currently eaten with dips; only 45 percent of all U.S. households used dips in 1985, whereas 97 percent used salty snakes...

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