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The Maytag machine will be at a much higher price point of $1200 - $1300 vs. $799 - $1300. The front-loading or non-vertical axis machines are the major competition to the Frigidaire.
The target market was identified as families followed by single females and then by single males. The sales of this brand were the highest in the East North Central part of the country followed by the South Atlantic part of the U.S.
Identifying determinant attributes
The major features and benefits of the Frigidaire front-loading washer are that it is much gentler on clothes than a vertical axis machine, it is a major water-saving device and it decreases energy consumption...
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