Frigidaire

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Title: Frigidaire

Essay Details:

Subject: Business

Author: Rebecca I

Date: February 2, 2015

Level: University

Grade: A

Length: 4 / 1043

Essay text:

The laundry market at the time primarily sold top-loading (vertical axis) washers and Frigidaire believed that the public’s awareness to the environment and energy conservation would grow in the next several years. Taking both of these into account, Frigidaire saw an opportunity to differentiate itself from their competitors and to expand Frigidaire’s position in the marketplace by establishing itself as the industry leader in energy saving, environmentally sound laundry appliances. The alternative laundry washer that Frigidaire offered was more efficient than the conventional top-loading washer because it required less water and less energy to operate...

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