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Prices are heterogeneous because they depend on sales volume. Big companies can reduce their prices by this way. An other factor is experience: buyers are reassured when a firm is involved in the business for many years. Brand identification tends to reduce rivalry. However, there are high levels of product differentiation which is associated with low levels of rivalry. Indeed, fresh food industry is characterized by a lot of diversity. We can find many recipes available in different sizes and volumes, for every taste and budget, and Fresh Connections is in this case. There are also specialized products, for example low-fat meals and nutritional health products...
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Common topics in this essay:
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