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Essay Details:
Essay text:
FreeMarkets was successful in finding the middle of these two markets: buyers who wanted large bids from suppliers with prices that weren’t freely available.
The target market also has substantial grow potential, the company plans to generate $6 million revenue in 1998, with over $200 million of new business being awarded to suppliers. By the year 2000, the suppliers will win over $500 million per year worth of purchase contracts through FreeMarkets biding system.
Given this, FreeMarkets should specialize in the same market and focus on vertical market dominance in selected supply industries...
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Common topics in this essay:
- “When International Buyers and Sellers Disagree”
- Bargaining Power Of Suppliers
- Buyers Behaviour
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