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Kellogg Company (Kellogg) was founded in 1906 as the Battle Creek Toasted Corn Flakes Company. Kellogg Company of Great Britain Ltd, a subsidiary of the US Kellogg Company of Michigan, remains the dominant brand in the UK breakfast cereals market, with around 40% sales volume in 2000. The Group's principal activities are to manufacture and market ready-to-eat cereal and convenience food products.
On this report we will analyse Kellogg’s interior and exterior environment as well as carry out a Swot analysis of the company, to be able to understand the situation of the company in the present.
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