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Essay Details:
Essay text:
Fraser is facing the erosion of its market share.
Situation Analysis
Background, objectives and environment assessment
Fraser Company has been the supplier of metal and plastic fabricated parts for Boeing Aircraft and has recently celebrated its 50th anniversary. In the 1960s, in order to diversify its business, Fraser established Columbia Plastics division to apply Fraser’s plastic moulding skills to the construction industry. Currently, 70% of Columbia’s sales come from skylights and the remaining 30% from plastic garage doors, gutters and covers for outdoor lights.
Two years ago, Vancouver Light expanded its business to Seattle...
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Common topics in this essay:
- columbia
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- British Columbia
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- Columbia Space Shuttle
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