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Such a franchise is essentially a business clone. But there are many varieties of business arrangements within a franchise system. According to a publication by IFA (International Franchise Association) Educational Foundation, all of those arrangements can be divided into two major groups which are product distribution & business format.
Product distribution franchises simply sell the franchisor’s products and are supplier-dealer relationships. The dealer (franchisee) identifies with the supplier (franchisor) through the product line and to some extend with its trademark. Franchisees are granted the rights to distribute a franchisor’s products within a specified territory or location...
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Common topics in this essay:
- Starbucks' Global Strategy
- Starbucks, Mcdonalds And Marketing Strategy
- Corporate Strategy - Starbucks
- Franchising Starbucks
- Positioning Strategy for Starbucks in the Netherlands
- Starbucks - Corporate Strategy
- Starbucks attractiveness of the Swedish, Bulgarian and Nigerian markets
- Starbucks global strategy
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- Starbucks's Market
- Starbucks's international strategy
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- Starbucks Global Expansion Strategy
- Starbucks Market Conditions – Present and Future
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