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Essay text:
The licensing of trademark rights is a hallmark of franchising: Every franchisee of a McDonald's, Subway or Holiday Inn is operating under a trademark license. The consistent image portrayed by these and other franchise systems symbolizes their strength in the marketplace, and is the direct result of a trademark license. If a program grants you the right to operate under a trademark owned by the seller, you're most likely looking at a franchise rather than a business opportunity.
Never underestimate the value of that trademark. The well-known marks of franchises like Burger King or Pizza Hut are powerful consumer magnets...
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Common topics in this essay:
- Abc For Total Business Costing
- Background On A Franchise Restaurant
- Business Research Problem/Opportunity Analysis
- Franchise vs. Business Opportunity
- Franchise
- franchise
- Initial Capital Investment
- Market Opportunity For E-Business
- Sports Franchise
- What Is a Franchise?
- Why Franchise? Why Subway
- Location Analysis Of A Franchise Restaurant
- Business Research Problem/Opportunity Analysis
- Opportunity Analysis For A New E-Business Venture
- The Subway Franchise
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