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These characteristics will be seen throughout the case studies, especially the uncertainty avoidance factor.
McDonald's France Case:
McDonalds has opened franchises all over the world, little did they know that breaking into the French market would be such a challenge. McDonalds is a global corporation that is now tailoring its food, and entire dinning experience to fit local cultures.
At first, the French were not very receptive of McDonalds invading their country, and were very reluctant to indulge in the high fat, fast food. Culturally it was different from anything they had ever experienced before...
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