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Essay text:
local focus of
specific activities. This multilevel approach makes it possible to "zoom in" on
a particular strategic setting, taking into account the most important factors at
each level.
2. Levels of Analysis: Issues, Frameworks and Actions
This note introduces the principal frames of reference required for strategic
thinking and action in an international context. These include those required
for defining the geographic scope of industries, the competitive advantage of
countries (regions) and its implications for the location of activities, and the
appropriate tradeoffs between local responsiveness and global integration of
different activities in the value chain...
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