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Essay text:
The primary target market is women between the ages of 15 and 40 that value jewelry designs that are unique and trendy. The majority of festival goers are teenagers and young adults, therefore sales at festivals come from women between the ages of 15 and 25. The majority of sales generated from craft shows come from the 25 to 40 year-old segment.
Segment Analysis (Marketing Mix)
Product Floating Necklace ? Necklace manufactured by hand from tiger wire and high quality glass beads from the Czech Republic.
Berlin Bead Necklace ? Necklace manufactured by hand from black wire and synthetic beads manufactured in Berlin...
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