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During the planning phase, measurements are taken, blueprints are laid out, and budgeting is considered. If a person were to go to a store without planning first, he or she has no way of knowing exactly what is needed to accomplish the project they set out to do. The same is true in the business world. Strategic planning helps identify an organization's long term goals based on overall business objectives. Once strategic planning has taken place, a series of smaller, short-term goals are developed based on the strategic plan in order to place the organization in a better position in which to conduct business...
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